Marketing Management

Today, companies and brands address their customers via many different touchpoints. The number and complexity of available marketing channels is also constantly increasing in the B2B sector and changing the way we approach communication. Information is available anytime and anywhere. The customer journey has therefore become significantly more complex, as has the incredible amount of data that is now available in cross-channel marketing controlling. The results and success of communication work can be seen along the customer’s purchase-decision funnel.

Moreover, every company should ask itself what added value it can offer the target group via its marketing – preferably also independently of the individual product in the sense of a service-dominated logic. This is a major conceptual challenge that requires interdisciplinary collaboration between different departments within the company and a departure from traditional silo thinking. This is the only way to create innovative and sustainable business models in marketing.

Marketing Plan

Market Analysis


SWOT Analysis


Social media

Audience Analysis