HOW WE DO?

 

Advertising campaigns and brand management today usually have the character of a "SWARM": We define as a "SWARM" of diverse digital advertising motifs, text ads, content elements, email prompts, landing pages, print motifs and others. Target groups use a variety of channels and the customer journey is complex. Brand management, creative development and media planning are therefore equally challenging. What’s our story, what’s our big idea? Only those who know how to condense their messages and charge them with excitement and emotion will achieve return on investment from marketing – and these effects can be measured via marketing controlling.

Our methodology starts by understanding your business, where you have come from and where you are going. We do this by following a brand methodology that guides our customers through a number of phases and steps to ensure your brand identity meets with its intended goals. This brand management process will help individuals, company owners and brand managers to develop their brand identity to its maximum potential whether that’s for; Developing a new brand identity Repositioning an existing brand Ongoing management of an established brand Or your personal brand and identity So whether you are a start-up company with an ambitious idea or an established company wanting to progress to the next level, our brand management approach combined with our creative design team can add real value to your brand and its value proposition.

service

Research & Insight

We can help you understand much more about how your brand is perceived through many different research activities, and they can be as simple or as extensive as required. If market intelligence is particularly lacking in any one area, we can focus research to understand where the weakest areas in the marketing and sales process are. We can then diagnose any issues with definitive solutions.

service

Internal Communications

We can help you understand much more about how your brand is perceived through many different research activities, and they can be as simple or as extensive as required. If market intelligence is particularly lacking in any one area, we can focus research to understand where the weakest areas in the marketing and sales process are. We can then diagnose any issues with definitive solutions.

service

Creative Campaigns

Creativity is critical to differentiate your company or product, and to grab people’s attention. It gives life to messages about products and services that may otherwise be boring or insignificant in the hearts and minds of your target customers. At The Agency we’re always searching for the “BIG IDEA” for you. Whatever you sell, our skill is taking a different view, creating advertising that’s not big and clever for its own sake, but genuinely delivers results for you.

service

Project Management

Great production should be at the heart of every project on and offline. No matter how great the idea, it needs to be produced in the most cost-effective and quickest way possible. We recognise how important that is, and we are very different – we took the decision to make production a key part of our operation. This means that we can tightly control any project from a 300 page product catalogue to an e-commerce website – its one of the key aspects that makes us different. We deliver cost-effective solutions, to the tightest deadlines.

service

Merchandise

Merchandise is a very cost-effective way of keeping you brand visible and in front of your customers 24/7. Over the years we have produce 1000s of promotional items from pens to Post-Its. Also, we’ve always got our ear to the ground looking for something new different to set you apart from your competitors.

service

Printed Literature

A successful print project encompasses many factors from the choice of stock through to the finishing techniques that can transform an ordinary job into a great piece of work. Our knowledge of all things print has been hard earned over many years and we can guide you towards the best print for your budget.

service

Website Design

Everyone knows how critical first impressions can be, and our aim is to make that first impression a lasting one. The web has undoubtably become the first port of call for any fact-finding mission. When your company is “Googled” for any amount of reasons, from just checking who you are for credibility purposes, or the availability of a widget you might produce, you only have a few seconds to answer their questions. We make those seconds count.